Buying a home is one of life’s biggest decisions. Whether it’s your first condo or your next investment, it helps to know you’re in good company. From January to May this year, more homebuyers have already reserved their place in an Empire East community—and their choices tell an inspiring story.
Here’s what makes them take that important step—and why today might be the best time for you to do the same.
A Generation on the Move
Our biggest group of buyers so far? Millennials (ages 29–44), making up 51% of reservations. These are young families, professionals, and entrepreneurs who know that owning a home is about building a secure, independent future.
They’re drawn to communities with easy access to transport, lifestyle amenities, and space to grow. By buying now, they’re locking in value before prices rise further—a smart move in today’s market.
Generation X (45–60), at 22%, often buys to upgrade their lifestyle or secure a second property for their children. And let’s not forget Generation Z (13–28): 16% of our buyers are already investing early, proof that the dream of ownership starts young.
Even Boomers (61–79) at 3% are choosing Empire East communities for retirement or family legacy.
Your age doesn’t matter. What matters is taking that first step toward your dream home.
Why They’re Buying: For Life, For Family, For the Future
Our buyers have different plans—but they share the same goal: to secure their future.
- 41% are purchasing their primary home. They’re choosing Empire East for its livable spaces, connectivity, and community vibe.
- 37% want a second home—for a city workweek, a weekend retreat, or for children studying in Metro Manila.
- 10% see their unit as a source of rental income or future resale profit.
Empire East homes aren’t just places to live—they’re an investment you can count on.
Who They Are: Hardworking, Ambitious, Ready
It’s also fascinating to see what our buyers do for a living:
- 55% are employees, many buying their first home. This shows growing financial confidence among working Filipinos.
- 11% are business owners, investing profits in real estate for stability and growth.
- 8% are professionals who want homes that match their lifestyle.
- 9% are self-employed individuals seeking security.
- 2% are retirees planning the perfect community for their next chapter.
Empire East communities are designed for all walks of life—whether you’re climbing the corporate ladder, running your own business, or planning your golden years.
A Filipino Choice, Open to the World
83% of our buyers are Filipinos, proving strong local trust in Empire East’s track record of quality and value. But we also see 10% foreign buyers who see the Philippines as a safe, promising place to invest and live.
Why Now? Because Now Is the Best Time
What does all this tell us? That people see Empire East not just as property, but as possibility.
Your own space. Your family’s future. An investment that grows with you.
With flexible payment terms, prime locations, and well-planned communities designed for every lifestyle, there’s never been a better time to take that step.
Don’t wait. Own your Empire East home today. Invest in your tomorrow—because your dream home is waiting for you right now.
Empire East Highland City
The Paddington Place
Mango Tree Residences
Kasara Urban Resort Residences
Covent Garden
The Rochester
Pioneer Woodlands
Little Baguio Terraces
San Lorenzo Place
