NEWS - 28 July 2018

Elite experiences await at every Empire home

Life is all about experiences.

This is the mantra by which Empire East Land Holdings Inc. is building its business. With more than two decades of experience in creating quality projects that redefine the way Filipinos live, the company has managed to solidify its position in the market.

From day one, it has always been the goal of Empire East to create homes that would deliver unmatched value and allow individuals to experience the best that life has to offer. With a number of projects in its portfolio, it has managed to cover a wide spectrum and satisfy a highly diverse market.

“Empire East’s aim is to always create an ever-higher standard of quality in home development. Filipino families who choose to be a part of our projects enjoy the privilege of multifaceted and uplifting experiences,” said Empire East president and CEO Atty. Anthony Charlemagne Yu.


Celebrating 24 years of providing many hardworking individuals a taste of premium city living, Empire East continues to satisfy the needs of an ever-changing market. Throughout out its history, it was able to introduce exciting innovations in the real estate industry—all uniquely centered on customers and the lifestyles they lead.

“The company’s evolution has allowed us to effectively target and meet the needs of the highly dynamic market. Moreover, our project portfolio and diverse offerings are all uniquely centered on our customers. Empire East has always been strong in the middle-income segment but we have also remained receptive to new growth opportunities,” Yu said.

From transit-oriented developments to resort-style communities, Empire East projects are settings that empower people and enrich experiences.


Products in its portfolio continue to resonate with Filipino homebuyers and investors. And through such a diverse offering and with its innovative developments, Empire East was able to seal its position in the market as a top-of-mind choice.

“We want to further expand our reach and capture a new breed of customers. It is interesting to note that over the past few years, Empire East’s core market enjoyed increased affluence and purchasing power. The term ‘affordable luxury’ proved to be successful in positioning the company’s offerings,” Yu shared.

Meanwhile, the growing sophistication of the market presented the company with an even bigger and better opportunity to refine its messaging while effectively communicating what its developments has to offer—all in a language that is attuned with a highly engaged, digitally connected and socially conscious audience.

“Elite experiences come with the company’s definition of affordable luxury. Empire East recognized the need to bring this message to the forefront, which is why the Elite brand emphasizes even more those projects that showcase increased mobility and accessibility to conveniences, less dense layouts, bigger unit cuts of upgraded amenities. These features translate to better experiences, a higher standard of living, and the kind of sustainability that is important to the modern market today,” Yu related.

The Elite brand is all about elevating experiences so that people can enjoy utmost value from their investment. Moreover, it is designed to upgrade the signature lifestyle that Empire East has long been known for, while aiming for an even higher standard of quality.

Empire East recently introduced The Paddington Place in Mandaluyong City under the Elite brand. A total of 2,581 units make up the project, and the presence of penthouse units address the more upscale lifestyle requirements of a certain clientele

And as the company continues to create and weave milestones, potential homebuyers and investors can only look forward to an even more exciting line up of projects that will continue to redefine the city skyline and raise the standards in modern city dwelling.

“We at Empire East are focused on giving our customers the best value through creative and innovative real estate projects that are also an abundant source of positive experiences. We are also committed to giving back to society as much as we are to being profitable as a business. Our confidence is high that Empire East will continue to achieve greater things, with the support or our customers, our stockholders and our stakeholders,” Yu concluded.

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Empire East celebrates 24 years of premium city living. To know more, follow @empireeast on Facebook, Twitter, and Instagram or e-mail inquiry@empire-east.com


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