NEWS - 16 November 2020

Empire East Cares hailed as Gold Winner for Excellence in Brand CSR at PANAta Awards 2020!

PHILIPPINES -- Top property developer Empire East bagged the Gold Award for Excellence in Brand CSR at the recently concluded PANAta Awards with its corporate social responsibility (CSR) campaign, Empire East Cares.


PANAta Awards recognizes brands with excellent campaigns and brand and marketing strategies. It is open to advertisers, media agencies, schools, government agencies, and non-government organizations.


Submitted entries underwent thorough evaluation in three stages starting from the Pre-screening and Pre-judging up to the Final Judging, where jurors and established names in the industry, experts, and brand owners chose the Gold, Silver, and Bronze winners in each category.


Out of the ten shortlisted companies under the Excellence in Brand CSR category, Empire East Cares led the voting poll for People's Choice Awards. Voting commenced through the PANAta messenger chatbot for two weeks. Among the contenders were CSR campaigns from McDonald's Philippines, Nestle, and Unilever Philippines, Inc., etc.



Empire East Cares is an employee-led outreach campaign that started in 2009 and was officially launched as Empire East's corporate social responsibility arm in 2019 to celebrate its 25th anniversary. 


As a top real estate developer in the country, Empire East has pioneered an elite line of homes that matches every aspiring Filipino homeowner's lifestyle. And through its official corporate social responsibility arm, Empire East Cares, the company aimed to celebrate milestones by extending its reach to help even more communities, families, and foundations from far-flung areas.


Keeping true to its core values and vision of "Building Unparalleled Communities," Empire East organized more than 25 pocket CSR initiatives that drive efforts towards causes that need close attention such as Health, Education, Youth and Elderly, Family, and Environment.


CSR initiatives were meticulously organized by Empire East employees who also raised a certain amount of funds from their own pockets to sustain each team's CSR projects.


In total, Empire East Cares has served 37 communities, helped over 4,000 people, assisted five schools, planted 700 trees, and supported 17 foundations and organizations in and beyond Metro Manila.


The PANAta Awards will be conducting its virtual awarding ceremony on December 8. Celebrities, prominent brand builders, and industry key players are expected to grace the event.


For more information about the PANAta awards, kindly visit their Facebook page: https://www.facebook.com/PANAbrandbuilders


Stay tuned for more details and be updated on the latest Empire East news, offers, and promos! Follow @empireeast on social media!


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