NEWS - 11 June 2019

Empire East set to launch 24-hectare “elevated city”; celebrates accomplishments for the past 24 years

MANILA, Philippines, June 11, 2019 – Property developer Empire East Land Holdings, Inc. is rolling out more than 3,000 residential condominium units this year for the first cluster of its 24-hectare development in Pasig-Cainta area, in time for its 25th anniversary celebration.


With its outstanding track record of building unparalleled communities in metropolitan and suburban Manila, Empire East launches its grandest high-rise residential project to date, the 37-tower Empire East Highland City along Felix Avenue at the boundary of Pasig City and Cainta, Rizal. Envisioned to be a luxurious uphill community with an “elevated city” concept, this master-planned township is expected to reshape the real estate landscape in the east side of Metro Manila.


Empire East President and CEO, Atty. Anthony Charlemagne C. Yu, emphasized that this new undertaking “is set to meet the needs of Filipino families by bringing them an integrated and interconnected lifestyle—something the company strives to deliver through its developments.”


The “elevated city” concept will be another first in the Philippine real estate industry. Empire East Highland City will have an elevated green park that shall serve as the township’s grand welcome, leading to the Highland Mall and the 37 residential towers with on-stilts architectural design. Future residents will also enjoy an exclusive and world-class sports club.


As a leader in the middle-income market, Empire East consistently creates and offers pioneering real estate concepts that have become industry trends such as the township model, loft-type units, microcities, transit-oriented developments and urban resorts. “Our property offerings have made the residents’ comfort and convenience a true priority, upgrading their experiences in a way the contributes directly to their happiness and well-being,” Yu added.


For 2018, the company is proud of its accomplishments in real estate sales, with nearly 184,000 square meters of total floor area sold out from different projects. It also completed the construction of close to 95,000 square meters of living space and turned over more than 2,700 condominium units across nine residential towers.


The growth of the company from 1994 to 2018 made it establish a portfolio of 110 completed towers with approximately 17,000 condominium units. Adding up to this are 7,700 residential lots on its horizontal developments, serving a total of 24,000 families or 60,000 residents over the past 24 years.


“These are the kinds of numbers that constantly motivate us at Empire East. They visualize for us just how many lives we have transformed—and continue to transform—through our developments,” Yu further said.

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